Graphic Design / JD.ID

Offline Store Print & Retail

Print and in-store design for JD.ID’s three retail formats — JDHub, Wellio, and Yoji — each with its own audience and brand voice.

Client
JD.ID
Period
2021 – 2022
Role
Senior Graphic Designer
Scope
Print, Retail, POS, Motion

01 — Background

JD.ID’s offline expansion comprises three distinct retail formats: JDHub, Wellio, and Yoji. JDHub offers convenience items, Wellio focuses on electronics and lifestyle products, and Yoji caters to exclusive gadgets. Each store has unique branding needs reflecting its target audience and product offerings.

02 — Solution

Tailoring designs for JDHub, Wellio, and Yoji ensured brand coherence while targeting specific audiences. From vibrant designs for JDHub to minimalist aesthetics for Yoji, the approach enhanced brand recognition and customer engagement across all stores.

Catalogue

JDHub promo opening catalogue spreadJDHub fresh produce catalogue spreadJDHub flyer held in handCatalogue mockup

Wobbler

Poster

JDHub “Belanja Tambah Seru” posterYoji Golden Week poster

Store LED

Digital LED standee in a store

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